Story is a powerful business tool.

As a writer/screenwriter, I formally studied the art of writing and storytelling. From Stephen King’s On Writing, to Joseph Campbell’s The Hero with a Thousand Faces, to Aristotle’s Poetics. Which, by the way, is so tiny when you pick it up, it’s tempting to think it’ll be an easy read… It is not. It’s super packed with insight and requires a lot of reflection as you’re reading if you really want to really understand the material.

Maybe you’re thinking: “You just need that for fiction. That’s not for business.” Not so fast! Storytelling is what will captivate an audience, will attract your clients and will inspire your team.

So what basic structure could leaders use to help carve a more powerful business story?

Potential uses for these stories

Before we just jump into that, let's start with the potential uses for these stories.

I know that it gets tossed around a lot....